Social Media Platforms such as LinkedIn and Facebook are powerful platforms to build B2C – Business-to-customer relationships. This workshop will explore strategies to leverage social media through:

• Optimising your personal profile
• Join relevant interest groups with your target audience(s)
• Share valuable content to resonate with your target audience(s)
• Engage with your network to stay on top of mind
• LinkedIn Pulse and other tools to leverage your knowledge to target customer needs and pain points
• Utilising Advertising campaigns

Consistency, authenticity and providing value are key to building relationships on social media. By actively engaging with your network, sharing relevant content, and leveraging the platforms’ features, you can effectively grow your business connections and reach your target audience.

About the speaker

Dr. Sathiya (Sam) Ramakrishnan is a trained Neuroscientist from Harvard Medical School, USA. He is passionate about understanding consumer behaviour and leveraging neuroscience to create effective marketing strategies. With years of experience in the field, he has developed a reputation for his deep insights into the subconscious drivers behind consumer decision-making. He was always intrigued by the intersection of psychology and marketing, recognizing the power of human emotions in influencing consumer choices. His consultancy firm aimed to empower business owners with actionable insights derived from the latest neuroscience research, helping them optimize their marketing strategies and achieve their business goals. Sam is not only dedicated to his consultancy work but shares his knowledge and insights with fellow marketers and entrepreneurs through content delivery, training & workshops. The latest developments in the field of artificial intelligence motivate Sam to push the boundaries of neuromarketing to new frontiers. Sam was known for his ability to translate complex scientific findings into simple, yet practical strategies that delivered tangible results for his clients.