Singapore is a dynamic, business-focused nation that is consistently ranked as the world’s easiest place to start a business. Its excellent connectivity, world‑class infrastructure, strategic location, and first‑rate labour force provide unrivalled opportunities for Australian businesses.

To operate effectively in this highly competitive market, businesses looking to harness prospects expanded by the Singapore‑Australia Free Trade Agreement (SAFTA) and a transparent, stable regulatory landscape will need to recognise key nuances that influence success.

This program helps participants learn how to do business in Singapore, engage meaningfully, and maximise business outcomes.

KEY TAKEAWAYS

• Raise awareness of the key cultural drivers that impact the way business is conducted in Singapore.
• Build understanding of Singaporean business styles and how to respond.
• Introduce the skills needed to effectively influence business outcomes and strengthen relationships when working in and with Singapore.