Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability.

Explore key areas of international trade to boost your export business growth and sustainability. Ai Group offers a series of Masterclasses, both in-person and online, designed to expand your existing knowledge. These courses provide practical tools, resources, and processes for navigating the global marketplace. As international trading conditions evolve, the Export Masterclass equips you with essential knowledge and connections to overcome challenges and enhance your business success.

What You’ll Gain:

• Knowledge: Dive into key areas of international trade, from market research, pricing to activating sales.
• Tools: Access practical resources and processes to navigate complex global markets.
• Connections: Network with experts and fellow business owners to overcome challenges.
• Statement of Attendance: Upon completion, receive recognition for your commitment to growth.

What will you learn?

The Masterclass is rich in content and case studies to help new and experienced exporters succeed.

In Module 1 of the workshop, you will learn how to:

• Set your export goals and objectives
• Review your product offering
• Understand your Unique Selling/Value Proposition
• Research market opportunities
• Leverage Australia’s Free Trade Agreements to improve your competitiveness
• Select the right markets
• Review your market entry strategies

In Module 2 (Online) of the workshop, you will learn how to:

• Be export ready & understand your legal requirements
• Understand Incoterms 2020
• Develop your export pricing model
• Identify and qualify potential partners/distributors.
• Tailor your sales pitch
• Promote your exports
• Activate sales
• Access support available