Email Marketing Essentials

Email marketing remains one of the most effective and affordable ways to connect with your audience, build trust, and drive sales. But for many small business owners, knowing where to start – and how to keep it going – can feel overwhelming.

This hands-on, no-jargon workshop is designed to help small and solo business owners get to grips with email marketing tools and strategies they can actually use. Whether you’re just starting out or want to improve what you’re already doing, this session will show you how to create impactful email campaigns without burning out.

This workshop will cover:

• Email marketing 101 – What it is, why it works, and how to get started
• Choosing the right platform – A quick guide to Mailchimp, Klaviyo, and others
• Building your list – Tips for collecting quality contacts (ethically!)
• Crafting great emails – Subject lines, content, and calls-to-action that convert
• Automating the basics – How to set up welcome emails and regular sends with ease
• Staying consistent – Finding your rhythm and keeping it manageable

By the end of this workshop, you’ll walk away with:

• A clear plan to get your first (or next) email campaign out the door
• An understanding of automation tools to save time and boost engagement
• The confidence to write emails your audience will actually want to read

Presented by: Lauren Duffy

Duration: 2 hours

About the Presenter: Lauren is a full-stack digital marketer with over 15 years of experience across both B2B and B2C sectors, including e-commerce, tech, health and wellbeing, and the arts. She specialises in customer acquisition and retention strategies, with deep expertise in email marketing, search engine marketing, and paid social campaigns.

As a Digital Advisor with Business Foundations, Lauren works one-on-one with small businesses through the Australian Government’s Digital Solutions Program, helping them build digital capability and confidence. Known for her practical, down-to-earth approach, she’s passionate about making marketing feel achievable – and even enjoyable – for time-poor business owners.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.