ABOUT THE MODULE

The Australian Industry and Defence Network (AIDN) Queensland Defence Industry Capability Edge (DICE) Micro-Credentialling Program is a strategic partnership between the Queensland Government, AIDN and AIDN member organisations to enhance Defence Industry business acumen and workforce skills, aligning with the latest Sovereign Defence Industrial Priorities and emerging AUKUS opportunities.

Sessions are developed in consultation with AIDN QLD members and delivered by experienced industry practitioners.

COURSE: SME Defence Industry Marketing and Grants

• Session 1: Knowing the Market – Ecosystem, clients, profile building.
• Session 2: Pitching Your Product or Service – Pitch strategy, elevator messaging.
• Session 3: Winning Grants – Finding and winning, essential guide.
• Session 4: Promoting Your Company or Product – Promotional mix, objectives, effectiveness.