Marketing without a clear strategy can feel like you’re throwing spaghetti at the wall to see what sticks. A simple, well-structured plan can help you focus your efforts, save time, and get better results.

This practical workshop is designed to help small and solo business owners create a straightforward, actionable marketing plan—without overcomplicating it. You’ll learn how to identify your audience, set goals, and choose the right tactics for your business.

This workshop will cover:

• Why strategy matters – The difference between tactics and strategy
• Defining your audience – Who you’re talking to and why it matters
• Setting goals that work – Clear, measurable objectives
• Choosing your channels – Where to focus your time and budget
• Creating a content plan – Staying consistent without burning out
• Measuring and adjusting – Keeping your strategy on track

By the end of this workshop, you’ll walk away with:

• A simple one-page marketing strategy you can start using immediately
• Clarity on where to focus your marketing efforts
• Tools to help you stay consistent and measure results

This workshop is presented by the Digital Solutions Program.