This 4-hour practitioner-level course provides participants with the tools to analyse the Defence market, identify the right decision-makers, and build compelling pitches. It also explores grant identification and application processes, with practical activities in writing grant-winning proposals. Participants will leave with an improved understanding of their market position, promotional strategies, and funding opportunities.
Course: SME Defence Industry Marketing and Grants
- Session 1: Knowing the Market – Ecosystem, clients, profile building.
- Session 2: Pitching Your Product or Service – Pitch strategy, elevator messaging.
- Session 3: Winning Grants – Finding and winning, essential guide.
- Session 4: Promoting Your Company or Product – Promotional mix, objectives, effectiveness.
Assessment
- Digitally Administered Theory Exam
- Attendee Feedback Survey
Key Outcomes:
- Map and navigate the Defence Industry ecosystem
- Craft capability statements, elevator pitches, and differentiators
- Build powerful marketing campaigns aligned with Defence protocols
- Find, assess, and apply for grants with higher success rates
- Measure and improve promotional campaign effectiveness
EVENT DETAILS:
Date: 18th March 2026
Time: 8am-12pm AEST
Venue: Online
Cost: FREE (funded by the QLD Government)
Eligibility: Queensland Residents
Contact: aidnqld@aidn.org.au
Register
Registration is essential.
Course Joining Instructions
- This course is open to all AIDN QLD Members free of charge
- Please bring a Laptop or Tablet to participate in the course activities
- Morning and Afternoon Tea will be provided
- Lunch is at your own expense
- Street parking is limited, so car-pooling or public transport options are recommended
Presenters:
This module will be presented by Leann Webb – Founder and Managing Director of Aurora Marketing
