This 4-hour practitioner-level course provides participants with the tools to analyse the Defence market, identify the right decision-makers, and build compelling pitches. It also explores grant identification and application processes, with practical activities in writing grant-winning proposals. Participants will leave with an improved understanding of their market position, promotional strategies, and funding opportunities.

Course: SME Defence Industry Marketing and Grants

• Session 1: Knowing the Market – Ecosystem, clients, profile building.
• Session 2: Pitching Your Product or Service – Pitch strategy, elevator messaging.
• Session 3: Winning Grants – Finding and winning, essential guide.
• Session 4: Promoting Your Company or Product – Promotional mix, objectives, effectiveness.

Assessment

• Digitally Administered Theory Exam
• Attendee Feedback Survey

Key Outcomes:

• Map and navigate the Defence Industry ecosystem
• Craft capability statements, elevator pitches, and differentiators
• Build powerful marketing campaigns aligned with Defence protocols
• Find, assess, and apply for grants with higher success rates
• Measure and improve promotional campaign effectiveness

EVENT DETAILS:

Date: 19th March 2026
Time: 8am-12pm AEST
Venue: Online
Cost: FREE (funded by the QLD Government)
Eligibility: Queensland Residents

Register

Registration is essential.

Course Joining Instructions

• This course is open to all AIDN QLD Members free of charge
• Please bring a Laptop or Tablet to participate in the course activities
• Morning and Afternoon Tea will be provided
• Lunch is at your own expense
• Street parking is limited, so car-pooling or public transport options are recommended

Presenters:

This module will be presented by Leann Webb – Founder and Managing Director of Aurora Marketing