This webinar provides Aboriginal and Torres Strait Islander business operators and entrepreneurs with tools and skills to better understand and use marketing in supporting customers to buy their product or services.
This workshop is for Aboriginal and Torres Strait Islander business operators and entrepreneurs who want to better understand and use marketing in supporting customers to buy their product or services.
Key topics include:
- market research
- identifying your target market
- developing your customer value proposition
- the four P’s of marketing
- marketing channels
- setting your marketing mix and developing a marketing strategy
After completing this workshop, you should be better informed about the fundamentals of marketing and how you may apply those marketing principles to increase customer awareness and potential to buy from your business.
Type of event: Webinar
Who it is for: Australian businesses
Event sponsor: Australian Government
Event organiser: Indigenous Business Australia IBA
Cost: Free
Date: Tue 19 May 2026
Time: 10:00 am – 1:00 pm AEST
Location: Online
