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X-WR-CALDESC:Events for Logan Office of Economic Development
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20251022T130000
DTEND;TZID=Australia/Brisbane:20251022T150000
DTSTAMP:20260605T181153
CREATED:20251014T042657Z
LAST-MODIFIED:20251014T042755Z
UID:10001092-1761138000-1761145200@loed.com.au
SUMMARY:Exploring Facebook and Instagram advertising
DESCRIPTION:Exploring the different advertising options from boosting posts to more advanced advertising \nLearn about Facebook and Instagram advertising\, from a simple boosted post to a more complex campaign through Meta. Explore the settings including goals\, audience targeting\, campaign objectives and more. \nPresented by Danielle Taylor. \nAbout Danielle Taylor \nDanielle Taylor has over 25 years of marketing experience\, is an Australian Marketing Institute Certified Practising Marketer and the owner of Firefly Solutions Pty Ltd which provides marketing services to businesses and community groups throughout the region from Gympie to Brisbane. \n\nPlease note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include: \n\nbusinesses with under 20 Full-Time Equivalent (FTE) employees\nbe a Queensland-based business\nhold an active Australian Business Number (ABN)\n\nThis workshop is presented as part of the Digital Solutions Program.\nPlease note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry\, Science\, and Resources for program evaluation and reporting purposes.
URL:https://loed.com.au/events/exploring-facebook-and-instagram-advertising-3/
LOCATION:Webinar
CATEGORIES:ASBAS Digital Solutions,Business Development,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/10/ASBAS-Facebook-Instagram.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20251028T130000
DTEND;TZID=Australia/Brisbane:20251028T150000
DTSTAMP:20260605T181153
CREATED:20251014T043102Z
LAST-MODIFIED:20251014T043102Z
UID:10001093-1761656400-1761663600@loed.com.au
SUMMARY:Quick Cheap Online Marketing
DESCRIPTION:Are you ready to enhance your marketing strategies for a successful business boost? Join Nicky Jurd in this dynamic and engaging workshop designed to unlock the full potential of digital marketing\, helping you achieve growth for your business. What will be covered in this session: \n\nStrategies: Develop effective marketing strategies\, capturing attention and driving sales.\nCustomer Engagement: Establish a strong bond with your community through marketing initiatives\, ensuring long-lasting customer loyalty. Move beyond traditional social media approaches.\nTips and Tricks: Gain valuable insights into changing consumer habits during peak seasons\, positioning your business for positive recognition.\nHands-On Experience: This workshop is not just theoretical – it’s a live\, interactive session with practical activities that enable you to directly apply what you learn to enhance your business.\n\nThis workshop is ideal for passionate small business owners eager to infuse their marketing approach with creativity and appeal. Elevate your business strategies and achieve lasting success throughout the year. \n\nEligibility Requirements \nWe encourage potential participants to review eligibility requirements before registering. Eligibility requirements include: \n\nbusinesses with under 20 Full-Time Equivalent (FTE) employees\nbe a Queensland\, Northern Territory or Western Australian-based business\nhold an active Australian Business Number (ABN)\n\nThis workshop is presented as part of the Digital Solutions Program.\nPlease note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry\, Science\, and Resources for program evaluation and reporting purposes.
URL:https://loed.com.au/events/quick-cheap-online-marketing/
LOCATION:Webinar
CATEGORIES:ASBAS Digital Solutions,Business Development,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/10/ASBAS-Quick-cheap-marketing.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20251106T130000
DTEND;TZID=Australia/Brisbane:20251106T150000
DTSTAMP:20260605T181153
CREATED:20251014T043449Z
LAST-MODIFIED:20251014T043449Z
UID:10001094-1762434000-1762441200@loed.com.au
SUMMARY:Tour of Meta Business Suite
DESCRIPTION:Learn how to streamline your social media management\, schedule and plan content\, effectively advertise\, and analyse results to optimise your marketing strategy using Meta Business Suite. \nPresented by Danielle Taylor. \n\n  \nEligibility Requirements \nWe encourage potential participants to review eligibility requirements before registering. Eligibility requirements include: \n\nbusinesses with under 20 Full-Time Equivalent (FTE) employees\nbe a Queensland\, Northern Territory or Western Australia-based business\nhold an active Australian Business Number (ABN)\n\nThis workshop is presented as part of the Digital Solutions Program. \nPlease note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry\, Science\, and Resources for program evaluation and reporting purposes.
URL:https://loed.com.au/events/tour-of-meta-business-suite/
LOCATION:Webinar
CATEGORIES:ASBAS Digital Solutions,Business Development,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/10/ASBAS-Meta-Tour.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20260120T100000
DTEND;TZID=Australia/Brisbane:20260120T120000
DTSTAMP:20260605T181153
CREATED:20251217T003718Z
LAST-MODIFIED:20251217T003718Z
UID:10001120-1768903200-1768910400@loed.com.au
SUMMARY:Marketing Strategy: A Simple Framework for Small Businesses
DESCRIPTION:Marketing without a clear strategy can feel like you’re throwing spaghetti at the wall to see what sticks. A simple\, well-structured plan can help you focus your efforts\, save time\, and get better results. \nThis practical workshop is designed to help small and solo business owners create a straightforward\, actionable marketing plan—without overcomplicating it. You’ll learn how to identify your audience\, set goals\, and choose the right tactics for your business. \n  \nThis workshop will cover: \n\nWhy strategy matters – The difference between tactics and strategy\nDefining your audience – Who you’re talking to and why it matters\nSetting goals that work – Clear\, measurable objectives\nChoosing your channels – Where to focus your time and budget\nCreating a content plan – Staying consistent without burning out\nMeasuring and adjusting – Keeping your strategy on track\n\n  \nBy the end of this workshop\, you’ll walk away with: \n\nA simple one-page marketing strategy you can start using immediately\nClarity on where to focus your marketing efforts\nTools to help you stay consistent and measure results\n\n\nThis workshop is presented by the Digital Solutions Program.
URL:https://loed.com.au/events/marketing-strategy-a-simple-framework-for-small-businesses/
LOCATION:Online
CATEGORIES:ASBAS Digital Solutions,Business Development,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/12/ASBAS-Marketing-Strategy.jpg
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20260121T100000
DTEND;TZID=Australia/Brisbane:20260121T120000
DTSTAMP:20260605T181153
CREATED:20251217T010304Z
LAST-MODIFIED:20251217T010446Z
UID:10001121-1768989600-1768996800@loed.com.au
SUMMARY:Small Business Marketing: Where to Begin
DESCRIPTION:Feeling overwhelmed by all the marketing advice out there? This practical\, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. \nWe’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from. \nThis workshop will cover: \n\nUnderstanding your ideal customer\nClarifying your message and brand positioning\nChoosing the right channels for your business\nBasics of content planning and lead generation\nWhat to prioritise when time and budget are tight\nAction planning to get moving fast\n\nBy the end of this workshop\, you’ll have a clear direction for your marketing and know what to focus on next to build momentum. \nThis workshop is presented by the Digital Solutions Program.
URL:https://loed.com.au/events/small-business-marketing-where-to-begin/
LOCATION:Online
CATEGORIES:ASBAS Digital Solutions,Business Development
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/12/ASBAS-Small-Business-Marketing.jpg
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