Businesses are consuming more resources than ever — yet waste, inefficiency and lost value remain built into how many products and systems are designed. As pressure mounts from climate targets, procurement expectations and rising costs, circular design is no longer a niche sustainability concept, but a commercial imperative.
This webinar explores how circular thinking can be applied across design, materials and business models to unlock efficiency, reduce waste and create long-term value. From early design decisions through to production, use and end-of-life, the session will unpack how designers and businesses can move beyond linear approaches and embed circular principles in ways that are practical, scalable and commercially viable.
Join us for a grounded, real-world discussion featuring practitioners working at the intersection of innovation, design and sustainability. Through case studies, lived experience and panel discussion, speakers will share what’s working, what’s challenging, and where the biggest opportunities lie for organisations ready to transition from intention to action.
Speakers
Adam Norris – Founder & Design Principal, Annular Design
Adam Norris is the Founder and Design Principal of Annular Design, a Melbourne-based consultancy specialising in innovation, design and sustainability. With a strong focus on circular economy principles, Adam works with organisations to rethink products, services and systems to reduce waste and improve performance. Known for his practical, problem-solving approach, Adam brings a commercial lens to circular design—helping businesses turn sustainability ambition into measurable outcomes.
Steve Baty – CEO, Meld Collective
Meld Collective is a Strategic Design consultancy working to enhance our public domain. I have extensive experience in the design of public infrastructure and am currently authoring a new book which tackles the topic of material intensity in the delivery of fundamental human needs in developed economies. I am co-author of Designing Tomorrow, a strategic design book aimed at tackling the climate crisis.
About Boomerang Labs
Boomerang Labs is Australia’s first Circular Economy Accelerator. In addition to our hands-on programs for circular startups, Boomerang Labs is an Innovation Exchange; a hub connecting companies, government bodies and other organisations with founders and innovators to tackle challenges of design, resource use and resource recovery in their organisations and supply chains.
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