Doing business in South Korea? Understanding the market is only part of the picture.
How do you build trust with South Korean business partners? What influences decision-making? And how can differences in communication styles affect commercial relationships?
These are important considerations for Australian businesses looking to succeed in South Korea, one of Australia’s top five export markets, with more than AUD $40 billion in Australian goods and services exports in 2025.
With opportunities supported by the Korea-Australia Free Trade Agreement (KAFTA), developing an understanding of local business culture and practices can help Australian businesses make the most of this important market.
Join the Asialink Business Academy for our Doing Business Briefing: South Korea, a two-hour online session designed to build your cultural understanding and practical skills to engage effectively with South Korean businesses and partners.
What you’ll learn:
- Key cultural drivers that influence how business is conducted in South Korea
- South Korean business styles, communication practices and decision-making processes
- How to adapt your approach to build trust and strengthen business relationships
- Practical skills to influence business outcomes when working in and with South Korea
Hear from our speakers:
- Dane Richmond, Trade and Investment Commissioner, Seoul, Australian Trade and Investment Commission
- Katharina Von Heusinger, CEO & Co-Founder, The Golden Bone Bakery Pty Ltd
- Heejung Cecilia Lim CA, Director, GoNeuro Asia
Facilitated by Shiraz Engineer, Head of Asialink Business Academy, Asialink Business.
