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X-WR-CALDESC:Events for Logan Office of Economic Development
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DTSTART;TZID=Australia/Brisbane:20260121T100000
DTEND;TZID=Australia/Brisbane:20260121T120000
DTSTAMP:20260605T155914
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SUMMARY:Small Business Marketing: Where to Begin
DESCRIPTION:Feeling overwhelmed by all the marketing advice out there? This practical\, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. \nWe’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from. \nThis workshop will cover: \n\nUnderstanding your ideal customer\nClarifying your message and brand positioning\nChoosing the right channels for your business\nBasics of content planning and lead generation\nWhat to prioritise when time and budget are tight\nAction planning to get moving fast\n\nBy the end of this workshop\, you’ll have a clear direction for your marketing and know what to focus on next to build momentum. \nThis workshop is presented by the Digital Solutions Program.
URL:https://loed.com.au/events/small-business-marketing-where-to-begin/
LOCATION:Online
CATEGORIES:ASBAS Digital Solutions,Business Development
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/12/ASBAS-Small-Business-Marketing.jpg
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DTSTART;TZID=Australia/Brisbane:20260120T100000
DTEND;TZID=Australia/Brisbane:20260120T120000
DTSTAMP:20260605T155914
CREATED:20251217T003718Z
LAST-MODIFIED:20251217T003718Z
UID:10001120-1768903200-1768910400@loed.com.au
SUMMARY:Marketing Strategy: A Simple Framework for Small Businesses
DESCRIPTION:Marketing without a clear strategy can feel like you’re throwing spaghetti at the wall to see what sticks. A simple\, well-structured plan can help you focus your efforts\, save time\, and get better results. \nThis practical workshop is designed to help small and solo business owners create a straightforward\, actionable marketing plan—without overcomplicating it. You’ll learn how to identify your audience\, set goals\, and choose the right tactics for your business. \n  \nThis workshop will cover: \n\nWhy strategy matters – The difference between tactics and strategy\nDefining your audience – Who you’re talking to and why it matters\nSetting goals that work – Clear\, measurable objectives\nChoosing your channels – Where to focus your time and budget\nCreating a content plan – Staying consistent without burning out\nMeasuring and adjusting – Keeping your strategy on track\n\n  \nBy the end of this workshop\, you’ll walk away with: \n\nA simple one-page marketing strategy you can start using immediately\nClarity on where to focus your marketing efforts\nTools to help you stay consistent and measure results\n\n\nThis workshop is presented by the Digital Solutions Program.
URL:https://loed.com.au/events/marketing-strategy-a-simple-framework-for-small-businesses/
LOCATION:Online
CATEGORIES:ASBAS Digital Solutions,Business Development,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/12/ASBAS-Marketing-Strategy.jpg
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DTSTART;TZID=Australia/Brisbane:20250925T100000
DTEND;TZID=Australia/Brisbane:20250925T120000
DTSTAMP:20260605T155914
CREATED:20250915T004749Z
LAST-MODIFIED:20250915T004749Z
UID:10001056-1758794400-1758801600@loed.com.au
SUMMARY:Email Marketing Essentials: Mastering Email for Small Business
DESCRIPTION:Email Marketing Essentials\nEmail marketing remains one of the most effective and affordable ways to connect with your audience\, build trust\, and drive sales. But for many small business owners\, knowing where to start – and how to keep it going – can feel overwhelming. \nThis hands-on\, no-jargon workshop is designed to help small and solo business owners get to grips with email marketing tools and strategies they can actually use. Whether you’re just starting out or want to improve what you’re already doing\, this session will show you how to create impactful email campaigns without burning out. \nThis workshop will cover: \n\nEmail marketing 101 – What it is\, why it works\, and how to get started\nChoosing the right platform – A quick guide to Mailchimp\, Klaviyo\, and others\nBuilding your list – Tips for collecting quality contacts (ethically!)\nCrafting great emails – Subject lines\, content\, and calls-to-action that convert\nAutomating the basics – How to set up welcome emails and regular sends with ease\nStaying consistent – Finding your rhythm and keeping it manageable\n\nBy the end of this workshop\, you’ll walk away with: \n\nA clear plan to get your first (or next) email campaign out the door\nAn understanding of automation tools to save time and boost engagement\nThe confidence to write emails your audience will actually want to read\n\nPresented by: Lauren Duffy \nDuration: 2 hours \nAbout the Presenter: Lauren is a full-stack digital marketer with over 15 years of experience across both B2B and B2C sectors\, including e-commerce\, tech\, health and wellbeing\, and the arts. She specialises in customer acquisition and retention strategies\, with deep expertise in email marketing\, search engine marketing\, and paid social campaigns. \nAs a Digital Advisor with Business Foundations\, Lauren works one-on-one with small businesses through the Australian Government’s Digital Solutions Program\, helping them build digital capability and confidence. Known for her practical\, down-to-earth approach\, she’s passionate about making marketing feel achievable – and even enjoyable – for time-poor business owners. \nThis workshop is presented by the Digital Solutions Program. \nPlease note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry\, Science\, and Resources for program evaluation and reporting purposes. \n\n 
URL:https://loed.com.au/events/email-marketing-essentials-mastering-email-for-small-business/
LOCATION:Online
CATEGORIES:Business in the City of Logan,Small Business
ATTACH;FMTTYPE=image/jpeg:https://loed.com.au/wp-content/uploads/2025/09/Email-Marketing-Essentials-80.jpg
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