Department of State Development

A budget acts as a guide for financial decision-making, enabling entrepreneurs to make sound choices when it comes to allocating their resources. By attending this workshop, you will gain the knowledge necessary to develop a budget that can help you effectively manage your business's finances. This workshop will step you through: Understanding the importance of […]

Brand avatars can help your business develop its own brand persona to ensure that you are targeting the correct audience. In this hands-on workshop, you will work through the four core elements to define and create your brand avatar. From there, you will have the confidence to build your marketing plan. Walk away with a […]

Exploring the different advertising options from boosting posts to more advanced advertising Learn about Facebook and Instagram advertising, from a simple boosted post to a more complex campaign through Meta. Explore the settings including goals, audience targeting, campaign objectives and more. Presented by Danielle Taylor. About Danielle Taylor Danielle Taylor has over 25 years of marketing […]

A budget acts as a guide for financial decision-making, enabling entrepreneurs to make sound choices when it comes to allocating their resources. By attending this workshop, you will gain the knowledge necessary to develop a budget that can help you effectively manage your business's finances. This workshop will step you through: Understanding the importance of […]

Creating impactful content is crucial for engaging your audience and driving your marketing goals. Your messaging is more than just a bunch of words, rather your language aligns to your brand and visual imagery. In this workshop you will learn how to: Define your brand message; Set clear objectives; Keyword research and analysis; Content planning […]