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X-WR-CALNAME:Logan Office of Economic Development
X-ORIGINAL-URL:https://loed.com.au
X-WR-CALDESC:Events for Logan Office of Economic Development
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TZID:Australia/Brisbane
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20230726T100000
DTEND;TZID=Australia/Brisbane:20230726T120000
DTSTAMP:20260605T200116
CREATED:20230711T074016Z
LAST-MODIFIED:20230711T074016Z
UID:10000583-1690365600-1690372800@loed.com.au
SUMMARY:Using Facebook and LinkedIn to build customer relationships
DESCRIPTION:Social Media Platforms such as LinkedIn and Facebook are powerful platforms to build B2C – Business-to-customer relationships. This workshop will explore strategies to leverage social media through: \n\nOptimising your personal profile\nJoin relevant interest groups with your target audience(s)\nShare valuable content to resonate with your target audience(s)\nEngage with your network to stay on top of mind\nLinkedIn Pulse and other tools to leverage your knowledge to target customer needs and pain points\nUtilising Advertising campaigns\n\nConsistency\, authenticity and providing value are key to building relationships on social media. By actively engaging with your network\, sharing relevant content\, and leveraging the platforms’ features\, you can effectively grow your business connections and reach your target audience. \nAbout the speaker\nDr. Sathiya (Sam) Ramakrishnan is a trained Neuroscientist from Harvard Medical School\, USA. He is passionate about understanding consumer behaviour and leveraging neuroscience to create effective marketing strategies. With years of experience in the field\, he has developed a reputation for his deep insights into the subconscious drivers behind consumer decision-making. He was always intrigued by the intersection of psychology and marketing\, recognizing the power of human emotions in influencing consumer choices. His consultancy firm aimed to empower business owners with actionable insights derived from the latest neuroscience research\, helping them optimize their marketing strategies and achieve their business goals. Sam is not only dedicated to his consultancy work but shares his knowledge and insights with fellow marketers and entrepreneurs through content delivery\, training & workshops. The latest developments in the field of artificial intelligence motivate Sam to push the boundaries of neuromarketing to new frontiers. Sam was known for his ability to translate complex scientific findings into simple\, yet practical strategies that delivered tangible results for his clients.
URL:https://loed.com.au/events/using-facebook-and-linkedin-to-build-customer-relationships/
LOCATION:Logan City Council Administration Building\, 150 Wembley Road\, Logan Central\, QLD\, 4114
CATEGORIES:Business in the City of Logan,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/07/USING-FB-AND-LINKEDIN-TO-BUILD-CUSTOMER-RELATIONSHIPS-website-tile.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20230725T090000
DTEND;TZID=Australia/Brisbane:20230725T110000
DTSTAMP:20260605T200116
CREATED:20230705T063717Z
LAST-MODIFIED:20230705T063717Z
UID:10000577-1690275600-1690282800@loed.com.au
SUMMARY:Payments and Booking Systems
DESCRIPTION:There are so many different options for taking payments online and taking bookings. But which is best for your business? It can be confusing\, time-consuming\, and costly if you choose the wrong ones. \nThis is a highly interactive workshop with the ability to ask questions at any time. So turn your cameras on and join our workshop on Payment & Booking Systems to learn about the best solutions for your needs. \nIn this workshop\, we will cover: \n\nTaking credit cards for your business\nBuy now pay later platforms\nApple Pay & Google Pay\nDebit payment options\nAppointments & booking software\n\nAbout the Speaker\nNicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites\, apps\, SEO\, search engine marketing\, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. She has a strong emphasis on creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative\, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.
URL:https://loed.com.au/events/payments-and-booking-systems/
LOCATION:Online
CATEGORIES:Business Development,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/07/Payments-and-Booking-systems.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20230718T090000
DTEND;TZID=Australia/Brisbane:20230718T110000
DTSTAMP:20260605T200116
CREATED:20230705T063342Z
LAST-MODIFIED:20230705T063740Z
UID:10000576-1689670800-1689678000@loed.com.au
SUMMARY:SEO Like a Pro
DESCRIPTION:Get high rankings on Google! \nHaving a strong search engine ranking is one of the most mysterious and frustrating parts of owning a website. Search engine optimisation is the process of making improvements to your website to improve its rankings. Thankfully what works well for search engines also works well for customers! \nHere’s what we will tackle in this interactive workshop: \nLearn about how search engines work \n\nDiscover what your customers are searching for\nWrite website text so that Google loves you\nSee how to make your website more attractive to a search engine\nInvestigate key Google apps; Google My Business\, Analytics & Search Console.\n\nAbout the Speaker\nNicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites\, apps\, SEO\, search engine marketing\, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. She has a strong emphasis on creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative\, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.
URL:https://loed.com.au/events/seo-like-a-pro/
LOCATION:Online
CATEGORIES:Business Development,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/07/SEO-like-a-pro.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20230626T090000
DTEND;TZID=Australia/Brisbane:20230626T110000
DTSTAMP:20260605T200116
CREATED:20230612T064321Z
LAST-MODIFIED:20230612T064321Z
UID:10000572-1687770000-1687777200@loed.com.au
SUMMARY:Shopify Fundamentals
DESCRIPTION:Getting Started with Shopify is perfect for anyone looking to make a start in eCommerce. \nThe workshop will be practical and hands-on and includes eCommerce fundamentals to help make online sales. \nGuide through the process of setting up their Shopify store\nHow to choose the right plan\nSelecting a theme\, and customising your store design.\nThe workshop is designed to be beginner-friendly\, and participants will learn how to manage their products\, create collections\, and set up payment options. Overall\, this workshop is an excellent opportunity for small business owners who are looking to expand their online presence and increase their sales through eCommerce. \nAbout Nicky Jurd\nNicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites\, apps\, SEO\, search engine marketing\, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. She strongly emphasises creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative\, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.
URL:https://loed.com.au/events/shopify-fundamentals/
LOCATION:Online
CATEGORIES:Business in the City of Logan,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/06/23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20230619T090000
DTEND;TZID=Australia/Brisbane:20230619T110000
DTSTAMP:20260605T200116
CREATED:20230612T063950Z
LAST-MODIFIED:20230612T063950Z
UID:10000571-1687165200-1687172400@loed.com.au
SUMMARY:Stop being attractive to hackers – online
DESCRIPTION:Most small businesses are accidentally wide open to hackers\, but are blissfully unaware of what they’re doing wrong. \nCybersecurity never seems like a priority until you’ve been hacked\, and then it’s everything! Being hacked is a bit like being burgled; you feel exposed\, vulnerable\, and really uncomfortable. \nThis workshop will help you identify and plug your weak spots. It is an easy\, non-technical workshop for people who are uncomfortable with technology and need a patient helping hand to explain what to do differently. \nThere are loads of time for questions\, and you will come away with practical ways to be more secure online and offline. \nAbout Nicky Jurd\nNicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites\, apps\, SEO\, search engine marketing\, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. She strongly emphasises creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative\, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.
URL:https://loed.com.au/events/stop-being-attractive-to-hackers-online/
LOCATION:Online
CATEGORIES:Business in the City of Logan,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/06/25.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20221108T130000
DTEND;TZID=Australia/Brisbane:20221108T150000
DTSTAMP:20260605T200116
CREATED:20231019T071435Z
LAST-MODIFIED:20231019T071435Z
UID:10000724-1667912400-1667919600@loed.com.au
SUMMARY:Be Found on Google - Online
DESCRIPTION:Be found when customers start the search. If you are not on page 1 will you even be found? We will cover: \n\nGoogle My Business\nGoogle Adwords\nGetting the top spot on Google\nGoogle Search Console\nWhat your customers are searching\n\n\n\n\n\n\n\n\n\n\nABOUT PRESENTER \nLiam Fahey is a serial entrepreneur\, creative director\, photographer and social marketer. He has a proven track record creating online marketing campaigns for companies across different industries\, and a reputation for taking businesses from local markets to international markets with the right website design and social media. Liam believes any business can be successful by creating a marketing plan with a strong focus on branding and capability. He specialises in organic content creation and has been producing content for social media marketing for over 14 years. With a trade behind him\, years of building businesses and insights into nearly every industry\, Liam is prepared to assist businesses in growing their knowledge.
URL:https://loed.com.au/events/be-found-on-google-online/
LOCATION:Online
CATEGORIES:Business Development,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/10/Be-Found-on-Google.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Brisbane:20221101T130000
DTEND;TZID=Australia/Brisbane:20221101T150000
DTSTAMP:20260605T200116
CREATED:20231019T070218Z
LAST-MODIFIED:20231019T070218Z
UID:10000722-1667307600-1667314800@loed.com.au
SUMMARY:Wix Your Way to Web – Online
DESCRIPTION:Learn how to create your own website using Wix. We will cover: \n\nHow to setup and get your domain\nBuilding a Wix site without code\nBasic design guidelines\nConnecting your site\nGoing live on Google\n\n\n\n\n\n\nABOUT PRESENTER \nLiam Fahey is a serial entrepreneur\, creative director\, photographer and social marketer. He has a proven track record creating online marketing campaigns for companies across different industries\, and a reputation for taking businesses from local markets to international markets with the right website design and social media. Liam believes any business can be successful by creating a marketing plan with a strong focus on branding and capability. He specialises in organic content creation and has been producing content for social media marketing for over 14 years. With a trade behind him\, years building businesses and insights into nearly every industry\, Liam is prepared to assist businesses in growing their knowledge.
URL:https://loed.com.au/events/wix-your-way-to-web-online/
LOCATION:Online
CATEGORIES:Business Development,Small Business
ATTACH;FMTTYPE=image/png:https://loed.com.au/wp-content/uploads/2023/10/Wix-Your-Way-to-Web-–-Online.png
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