Logan Office of Economic Development (LOED) has partnered with Inspire Media to present this workshop, Facts Tell, Story Sells: The Business Owner’s Guide to Sharing Your Why.

In today’s crowded marketplace, products and services alone are rarely enough to stand out. Customers want to connect with the people behind the business and understand the values, experiences, and purpose that drive them.

Your story is one of your most valuable business assets. When shared effectively, it can help build trust, create meaningful connections, and attract the right customers for your business.

This practical and engaging workshop will show business owners how to uncover their unique story, communicate their “why,” and use storytelling as a powerful marketing tool to increase visibility and grow their business.

In this workshop, participants will discover how storytelling can strengthen their brand, build authentic connections with customers, and create a lasting impact in the marketplace.

This workshop will explore:

• How to uncover and define your unique business story using the I.N.S.P.I.R.E. Method
• Why your personal and business journey can be your greatest marketing advantage
• How to turn your story into content that can be used across social media and marketing platforms
• How storytelling helps attract ideal customers rather than simply reaching a broader audience
• Ways to build genuine trust and relatability with potential clients
• Practical strategies to increase visibility and position your business as a recognised and trusted brand

Participants will leave with a clearer understanding of their business story and practical ideas they can immediately apply within their marketing and communications.

About the Presenter

Christine Innes

Christine Innes is a six-time #1 Amazon bestselling author, visibility strategist, and founder of Inspire Media, a media ecosystem spanning I.N.S.P.I.R.E. Magazine, Just As Planned, and The Corporate Escapists.

Through her signature I.N.S.P.I.R.E. Method and Pen Theory framework, Christine helps business owners transform their personal story into their most powerful marketing asset. She teaches entrepreneurs how to move from being their industry’s best-kept secret to becoming a must-know name by creating authentic connections through strategic storytelling. Christine’s mission is to help share one million stories by 2030, empowering business owners to increase their visibility, strengthen their brand, and grow their influence through the power of storytelling.

Notes

Light refreshments will be provided.

Allow time to sign in at the front Security Desk.

Please note that photography and videography may take place during the event for promotional and marketing purposes.