Know Your Passengers – who are you driving? Not everyone wants to go to the same destination. Build better marketing by truly understanding who you’re talking to.

This workshop helps you identify exactly who your customers are, what motivates them, where they spend their time, and how to communicate with them more effectively. Using AI, you’ll understand detailed customer personas and build your own Customer AI Agent that understands your audience and helps generate more relevant marketing ideas and content.

This workshop is for you if you are wanting your marketing messaging to resonate better with customers for stronger business outcomes.

Pre-requisite: Access to AI platform, free or paid version.

You’ll learn:

• How to define your ideal customers

• Create meaningful customer personas

• Define customer pain points and motivations

• Develop full funnel messages that resonate

• Use AI to improve your effectiveness

This webinar is hosted by BUSY Business for the Australian Government’s Digital Solutions program. You can find out more about the program here.