Join AMGC for an exclusive webinar in partnership with Design Anthology. This practical webinar will guide start-up and scale-up manufacturers through the critical stages of transforming an idea into a commercially viable product.
The session will be led by Josh Jeffress, Co-Founder and Managing Director of Design Anthology. Josh will outline the practical considerations essential for developing products that are not only innovative but also commercially viable, scalable, and ready for market.
Key Topics to Be Covered:
- Don’t lead with the solution: Problems are where the gold is, but only if someone cares enough to pay for it.
- Understand the landscape: Know the rules, the handbrakes and the pathway before you burn the budget
- Adoption: Innovation without adoption is just a good idea!
- Commercialisation starts on day one: Don’t wait until the product is ready to work out who’s going to buy it.
- Build a system to capture learning: Capture the messy stuff.
- Create boundaries: Flexibility is useful. Drift is expensive.
- Stay focused on where the value is: Don’t reinvent the wheel, don’t miss the spin-out, and don’t get distracted from the bit that actually matters.
- What makes a successful entrepreneur: What we’ve learnt is that successful entrepreneurs aren’t necessarily the people with the best original idea.
About Design Anthology:
Design Anthology is a Hunter-based design, engineering and manufacturing consultancy helping organisations turn complex ideas into commercially ready products. We combine strategy, industrial design, engineering, prototyping and production know-how into a single integrated process, supporting clients from early concept development through to testing, production readiness and scale-up. Our work spans mining, defence, health, consumer goods and advanced manufacturing, giving us a broad cross-industry perspective and the ability to transfer proven ideas, materials and manufacturing methods between sectors.
Because we design with manufacturing in mind, our solutions are practical, efficient and built for real-world use. We help clients reduce risk, improve certainty and make informed decisions at each stage of development, whether they are creating a new product, improving an existing one or preparing for manufacture.
As an ISO 9001-accredited business, we focus on quality, repeatability and continuous improvement. Our fixed-cost, clearly defined project stages give clients transparency around scope, deliverables and investment, while our collaborative approach keeps them actively involved from concept to completion.
We are passionate about regional economic development, sustainability and strengthening sovereign manufacturing capability. Through trusted industry partnerships across manufacturing, supply, testing and specialist technical services, we deliver innovative, practical and scalable products ready to succeed in market
Don’t miss this opportunity to hear from Josh and to gain practical insights into turning innovative ideas into commercially successful products.
